This site uses cookies. By accepting cookies you can optimise your browsing experience. Read more.
02:56

Drink like a cartel kingpin! 'El Chapo' Guzman beer unveiled in Guadalajara

Mexico, Guadalajara
January 16, 2020 at 06:39 GMT +00:00 · Published

A new brand of 'El Chapo' beer bearing the face and likeness of imprisoned drug kingpin Joaquin 'el Chapo' Guzman was unveiled in Guadalajara on Wednesday.

The Chapo 701 brand, helmed by Guzman's daughter Alejandrina Guzman Salazar, intends to release the beer in March, with a proposed price of 70.10 Mexican pesos (€3.35/$3.73), in a nod to the brand's name.

"It's a lager beer. I can tell you a bit about it: it is 4 percent alcohol, it is made with malt, rice and honey, it's craft beer and the idea is to sell it in bars," said Chapo 701 brand sales manager Adriana Ituarte at the Expo Moda fashion fair.

The brand, launched in July 2019, already sells clothing as well as other Chapo Guzman-branded items, such as wallets and lighters, and is set to open their first store in Guadalajara before the end of 2020.

The number 701 is a reference to the ranking Guzman held in Forbes magazine's 2009 list of the world's richest people.

Guzman was sentenced to life in prison without parole by a court in New York City in July 2019 for crimes including murder, drug trafficking, and money laundering, committed during his time as leader of the Sinaloa Cartel.

02:56
No Account? Sign up!
Description

A new brand of 'El Chapo' beer bearing the face and likeness of imprisoned drug kingpin Joaquin 'el Chapo' Guzman was unveiled in Guadalajara on Wednesday.

The Chapo 701 brand, helmed by Guzman's daughter Alejandrina Guzman Salazar, intends to release the beer in March, with a proposed price of 70.10 Mexican pesos (€3.35/$3.73), in a nod to the brand's name.

"It's a lager beer. I can tell you a bit about it: it is 4 percent alcohol, it is made with malt, rice and honey, it's craft beer and the idea is to sell it in bars," said Chapo 701 brand sales manager Adriana Ituarte at the Expo Moda fashion fair.

The brand, launched in July 2019, already sells clothing as well as other Chapo Guzman-branded items, such as wallets and lighters, and is set to open their first store in Guadalajara before the end of 2020.

The number 701 is a reference to the ranking Guzman held in Forbes magazine's 2009 list of the world's richest people.

Guzman was sentenced to life in prison without parole by a court in New York City in July 2019 for crimes including murder, drug trafficking, and money laundering, committed during his time as leader of the Sinaloa Cartel.

Trending
Top downloads in last 24 hours
View all videos
01:44
Syria: SAA launches counter-offensive over Saraqib
February 27 at 19:11 GMT +00:00
00:55
Turkey: Survivors rushed to Hatay hospital after Idlib air strike kills dozens of soldiers
February 27 at 23:34 GMT +00:00
03:09
India: Protesters demand end to violence as citizenship law clashes continue
February 27 at 20:09 GMT +00:00
01:14
South Korea: Daegu streets deserted amid coronavirus fears
February 27 at 15:18 GMT +00:00
04:05
Mexican researchers come up with biodegradable plastic made from cactus
February 28 at 03:26 GMT +00:00
01:05
Holy See: Pope Francis falls ill day after supporting coronavirus victims
February 28 at 00:33 GMT +00:00
02:09
Colombia: Tear gas flies as clashes erupt at student protest
February 27 at 10:03 GMT +00:00
02:49
USA: Sanders hails back-to-back wins ahead of South Carolina primary
February 28 at 08:41 GMT +00:00
03:44
Spain: Guardiola's City deal Zidane blow before Barca blockbuster
February 27 at 02:40 GMT +00:00
01:38
Spain: Pilot's death confirmed as plane crashes during training
February 28 at 00:38 GMT +00:00
02:02
Greece: Refugees arrive on Lesbos amid reports Turkey is allowing departures
February 28 at 11:30 GMT +00:00
01:10
Turkey: Refugees walk towards European border
February 28 at 06:36 GMT +00:00
00:51
Turkey: Refugees in Edirne seen heading towards Greece - drone footage
February 28 at 08:53 GMT +00:00
01:36
Turkey: Soldiers injured in Idlib airstrike brought to Hatay hospital - state media
February 28 at 10:59 GMT +00:00
02:52
Turkey: Refugees seen walking towards border with Greece
February 28 at 12:53 GMT +00:00
07:45
Russia: Lavrov says Syria ‘has full right to fight terrorists’ after 33 Turkish troops killed in airstrike
February 28 at 10:59 GMT +00:00
03:16
Greece: Refugees come ashore on Lesbos as Turkey reportedly allows departures
February 28 at 14:50 GMT +00:00
Pool for subscribers only
01:03
Shake it up! Russian MPs warm up in Leningrad parliament
February 27 at 20:48 GMT +00:00
01:00
Syria: Turkish-backed forces claim control over Saraqib
February 27 at 16:57 GMT +00:00
02:04
Syria: SAA advances into Idlib province
February 27 at 08:55 GMT +00:00
Pool for subscribers only
00:58
Turkey: 'Developments in Idlib have now turned to our favour' - Erdogan
February 27 at 21:03 GMT +00:00
00:41
Turkey: Refugees play ball games as they wait at Greek border in Edirne
February 28 at 12:25 GMT +00:00
04:09
China: Businesses trying to get back on track amid coronavirus outbreak
February 28 at 02:05 GMT +00:00
00:40
Russia: Breathtaking landing on frozen Lake Baikal caught on video
February 28 at 16:07 GMT +00:00
03:53
Germany: Edward Snowden interviewed over new memoir
September 18, 2019 at 00:56 GMT +00:00
04:02
Portugal: 'Most powerful institutions in society' now 'least accountable' - Snowden
November 05, 2019 at 06:48 GMT +00:00
Pool for subscribers only
02:44
USA: Trump on 'unbelievable destruction' wrought by Hurricane Michael
October 11, 2018 at 21:29 GMT +00:00
02:29
USA: Cuban-Americans protest in Miami to mark 'Dia R'
July 13, 2019 at 19:07 GMT +00:00
01:33
USA: Cuban 'Gusanos' celebrate death of Fidel Castro in Miami
November 26, 2016 at 22:46 GMT +00:00
Pool for subscribers only
03:09
USA: Washington sanctions Russian oil firm Rosneft for 'sale and transport of Venezuelan crude'
February 18 at 22:18 GMT +00:00
01:21
Where’s my superhero? Batmobile needs rescuing in Moscow
February 26 at 12:42 GMT +00:00
01:25
Spain: Hundreds remain quarantined in Tenerife hotel
February 27 at 20:32 GMT +00:00
View all videos